Content marketing

Messaging and Positioning Kickstart

Prepare for campaigns by defining your audience, clarifying your value proposition, and creating materials that maintain AWS co-marketing compliance.

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Overview

Before launching campaigns, set clear messaging for the training and certification courses you offer. This foundational program helps define your audience, clarify your value proposition, and create materials that maintain AWS co-marketing compliance. With a clear go-to-market framework in place, your awareness and demand campaigns will launch faster and deliver more consistent results. This program includes messaging and positioning framework for two personas (technical and business), sales enablement assets (ex. first call deck), and a solution brief for marketing and demand generation campaigns.

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Participate in an AWS Partner Marketing program

Ready to accelerate your go-to-market success? Join the waitlist to be notified when program nominations open and receive updates on availability, timelines, and how to get started.

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