AWS Partner Marketing Programs

Explore marketing programs and resources designed to help AWS Partners accelerate go-to-market success

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Your gateway to strategic marketing success

AWS Partner Marketing Programs provide a comprehensive suite of marketing opportunities designed to help partners at every stage of their growth journey. Whether you're looking to engage customers through high-impact events, scale your reach with digital campaigns, accelerate pipeline development, or create compelling content, our programs offer the resources and support you need to succeed.

Our four program categories—In-Person Events & Experiences, Virtual Engagement Programs, Pipeline Acceleration Programs, and Digital Marketing & Content—deliver flexible, proven marketing motions. These programs span five key thematic areas: AI, AI & Data, Migration & Modernization, Amazon Connect, and AWS Training.

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Strategic focus areas

Programs aligned to the most critical technology priorities driving customer transformation.

Amazon Connect
Deliver exceptional customer experiences with cloud-based contact center solutions.
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AI and data
Turn data into actionable insights that fuel growth and competitive advantage.
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AWS Training
Empower customers with the skills they need to succeed in the cloud.
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Migration and modernization
Guide customers through cloud transformation with confidence and speed.
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Program categories

Programs organized by engagement type to match your marketing objectives.

In-person events and experiences
Connect with customers face-to-face through executive roundtables, conferences, and immersive experiences.
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Digital marketing and content
Amplify your message with digital campaigns, marketing assets, and content resources.
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Pipeline acceleration programs
Fast-track opportunities with targeted campaigns, lead generation, and qualified meeting bookings.
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Virtual engagement programs
Scale your reach with webinars, virtual events, and podcasts that engage customers globally.
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Looking for more options?

Visit AWS Partner Marketing Central to access additional self-service campaign content and marketing resources.

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Explore Marketing Central